Emad studied architecture at the Applied Science University, Jordan and completed his masters at the Architectural Association School of Architecture, London. His studies focused on the relationship between architecture and urbanism. He joined Allies and Morrison in 2008 to work on large scale urban design projects.
Emad was a key member of the team preparing the Legacy Communities Scheme, responsible for the illustrative design and design guidelines for a number of Legacy neighbourhoods. He has worked on a number of masterplans for the practice within the UK and Internationally, including the Kensal Gasworks masterplan, Woolwich Arsenal Waterfront and the Downtown Doha masterplan in Qatar.
Currently, Emad is leading a masteprlan for the regeneration of Gascoigne Estate in Barking, London. The masterplan sets out the structure for phased redevelopment of the 1960s estate with Emad focusing on creating a liveable neighbourhood with a broad mix of building types that can support different ways of living.
Emad continues to pursue his passion for both architecture and urbanism, always seeking opportunities for influencing the way we build in our town and cities.